Retail Store
St. Joseph, MO
Project Type
- Corporate
Services
- Scenic Elements
- Video
- Lighting
- Rigging
- Fabrication
- Assembly
Location
- Bentonville, AR
From Germany to Arkansas
Paragon Fabrication was contracted by YT Bikes for a heavily themed retail infill project in Bentonville, AR that opened on Memorial Day weekend. YT Bikes (YT Industries) is a German specialty bike manufacturer founded in 2006 with locations in Hausen Germany (headquarters), Surrey England, San Clemente CA and now Bentonville AR, the mountain bike capital of the US. Paragon provided custom fabricated infill elements that consisted of themed displays for bike models such as platforms, illuminated backdrops, props, stands, lighting and more. Paragon also provided general retail pieces like the Cashwrap, set up stations, graphics, and digital signage for the 9,000 square foot space.
“Having worked with different companies around the world, Paragon has been the best experience I've had.”
Custom-Built, Managed & Installed
The design was a collaborative effort between Buf Studio Architects in the US for building planning, Rhubarb PI in the UK for creative direction and Paragon Fabrication for execution of the theming package including project, management and complete installation.
Paragon built multiple themed bike displays that are each individually themed to their specific bike consisting of built-up stage platforms with coved LED lighting. Backdrops featured a mix of lightboxes with printed fabric, printed graphics, hard scenic elements, and LED walls. Examples included a Decoy scene that featured a rustic, dilapidated wood cabin porch with a forest background with a forest river valley lightbox window, and a lightbox backdrop. One scene featured an old van front end in a rural road setting, dirt and asphalt stage floor, rural fence, and telephone poles. Another scene represented the Japanese Torii gate and shrine steps, samurai character print, sidewalk slate stage floor, Japanese manhole cover, smoke machine, and a rustic AC unit. There was a black hole scene that featured special light-absorbing paint, custom light bar frame surrounding the displayed bike, and a lit acrylic YT logo. Bike setup stations included solid concrete block with a wood top with slots on two sides for securing bikes while fitting customers. Custom printed wallpaper was installed in fitting rooms and restrooms.
Themed, Retail Interiors
In addition to the theming elements, there were several store elements provided as well that included a large, custom, ADA compliant, three-sided wood cash wrap with live edge countertops. Several custom YT logos were fabricated along with merchandise shelves, work counters and cabinets. Paragon used ReveLux LED products to provide digital signage for the project including a prominent 16' LED wall at the front door giving them a dynamic backdrop for product launches and live streaming events.
Paragon's Signature Streamlined Approach
Paragon worked on the project for about six months with 100% of the elements being fabricated, prepped, and assembled in our Springfield, MO shop and then transported to the jobsite for quick and efficient installation. The project even involved the acquisition of an old van which was then cut in half as part of its role in a themed scene. Paragon’s unique design-build process allowed all elements of the theming to be brought into one place from custom fabrication and printing to audio, video, lighting, and acoustics. Paragon not only provided the coordination between equipment provision and integration with custom fabrication of specialty elements, but it also went into the field and handled 100% of the installation. Paragon's streamlined, design-build approach saved time and money with less contractors and easier coordination.
